For Credit Suisse’ Portrait of a Champion, I led UX/UI design and creative direction for a digital experience accompanying a documentary exploring Roger Federer’s participation in fellow Swiss artist Ugo Rondinone’s exhibition in Venice.
I developed the creative concept for the film’s opening sequence and designed the accompanying website plus copy across both desktop and mobile platforms, ensuring a seamless and premium user experience aligned with the editorial tone of the project.
To deepen engagement, I directed the creation of a fully interactive 3D replica of the physical exhibition, integrated into the website as an immersive scrolling experience. The virtual environment extended the documentary narrative into a digital space, allowing audiences to explore the exhibition in an intuitive and visually compelling way.
