Following their emergence as a major force in Formula 1 and elite sailing, INEOS sought a more contemporary visual expression that reflected the ambition and premium positioning of the brand.
I developed a forward-looking creative concept to reimagine the INEOS identity through a more immersive, three-dimensional visual language. Designed as both a brand evolution and partnership pitch, the work explored how the INEOS aesthetic could integrate seamlessly within the Tottenham Hotspur stadium environment and fan experience.
The concept demonstrated the potential for a premium, future-facing partnership between club and sponsor — helping establish a visual framework for how the brand could live across stadium content, media, and live experiences.
INEOS subsequently became one of Tottenham Hotspur’s principal partners.
