I led the creative vision, concept development, and design direction across premium content for both the Club and its commercial partners. Managing a multidisciplinary team of five, I oversaw the creation of high-impact visual campaigns, social media, digital-first experiences designed to elevate fan engagement at scale and stadium event content, reaching audiences of 60,000+ attendees per event.
My role spanned original creative concepting through to execution, shaping a premium, future-facing content ecosystem that aligned with the ambition of the Club’s new era.
Partner collaborations included global brands such as Nike, Premier League, HSBC, Audi, HP, Heineken, British Airways, UEFA, INEOS, and many others.
Notable achievement: Led the creative direction of an award-winning virtual mascot card experience, recognised with a Leader Sports Award for Best Live Experience.
