Led the creative direction and UI/UX design of B2B digital experiences for global clients across energy, finance, consulting, and cultural sectors. Projects included bespoke website concepts and digital campaigns for organisations such as TotalEnergies, Ernst & Young, Ithra, and Credit Suisse.
The work focused on translating complex topics — including sustainability, future innovation, and Generation Z consumer behaviour — into compelling, accessible digital narratives. Each project combined strategic storytelling with intuitive UX and premium visual design to create engaging B2B experiences tailored to client objectives.
Alongside website development, I oversaw the creation of integrated social media campaigns and digital content systems, ensuring cohesive brand storytelling across all touchpoints.
